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Our story

A small studio with a particular way of working.

We blend “pictura” (painting) and “passo” (step) — because great design is a journey, not a destination. Since 2018, we have helped founders and teams bring their stories to life through warm, honest, human-centered design.

Studio team working together
Who we are

Founded in Florida. Serving the world.

Pictasso started as a two-person studio in a sunlit corner of Miami. Eight years and five hundred projects later, we are still small — deliberately. A limited number of clients each month means every project gets the attention it deserves.

We work across four disciplines — app design, web design, logo design, and interior design — because we believe the best brands are consistent across every touchpoint. The same eye that designs your app also picks the paint on your wall.

  • Direct contact with senior designers — no middlemen
  • Fixed pricing agreed before we start
  • Full ownership of every source file
  • Money-back guarantee within the agreed scope
  • Delivery within clearly agreed timelines
By the numbers

Eight years of quiet, careful work.

We do not chase trends. We build things that last — for founders, teams, and homes.

500+

Projects delivered

Across four continents, from one-person startups to established brands with global audiences.

4.8

Average rating

Verified reviews from clients on every continent. We are proud of every single one.

8 yrs

Since 2018

We have refined the same essential process: listen carefully, design honestly, deliver on time.

Values

What we believe in.

Craft over quantity

We take on a limited number of projects each month. That means every detail receives attention, and nothing gets rushed.

Human-centered always

Trends fade. Human-centered design — rooted in how real people think and feel — lasts. We design for longevity, not virality.

Honest communication

No jargon, no vague timelines, no hidden fees. You always know what is happening, what it costs, and when it will be done.

The team

A small group of senior designers.

No juniors doing the work while seniors take the credit. You work with the people who actually design your project.

Luzmar Diaz

Founder & Creative Director

Fifteen years in visual design. Leads every project with warmth, precision, and an eye for the details that make a brand feel human.

James Chen

Lead Product Designer

Specializes in iOS app design and design systems. Has helped launch over forty digital products for startups on four continents.

Sofia Martinez

Interior Designer

Combines warmth and function into livable spaces. Believes a room should feel like the person who lives in it — not a magazine.